Choosing a golf club is not as easy as looking at the price tag. The most expensive clubs usually look great, and have a huge amount of technology in them or used in the production of them, but that doesn’t automatically mean they are the best clubs for you.
The best irons now have a cavity back design, which means they have more metal around the edge of the head at the back, then a lump of metal right at the bottom with a cavity in between that and the face. The extra weight around the edge helps to stiffen the head so it doesn’t twist on impact and increases the size of the sweetspot, while the weight near the bottom helps you get the ball up into the air. So in terms of irons then there are no massive differences to set them apart.
Yet if you look at the world of drivers then the companies have a lot more room to innovate with and there are all sorts of different things being tried out in this field. The square driver is an example of this innovation, by adding extra weight and support to the corners of the head, which gives it that square shape at address, then they have massively increased the MOI and therefore the size of the sweetspot. There are also adjustable drivers which help you to tweak your shot by moving little weights along tracks or taking them out to swap around, and one with an adjustable head so you can change the angle at impact etc to suit your style of play.
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